2026 Surf Summit

Surf Summit is our annual event, bringing together leaders from across our community for two days of learning, collaboration, and inspiration!

Surf Summit at Hilton Austin
500 East 4th Street, Austin, Texas 78701

Check In: Monday, January 26th from 7:00 pm – 9:00 pm
Developing a Culture of Excellence

9:00am: State of Union

10:00am: Guest Speaker, Stu Holden, former US Men’s National Team

11:00am: Breakout Session #1

Business Development: The Player Pathway – My Journey
Finance & Operations: Engage – Employee Benefits in Youth Sports
Football Education: Youth Football Global Trends – Surf Nation: Leaders or Followers?
Marketing: Paid Media and Tracking ROI

12:00pm: Lunch

1:00pm Maximizing the Age Group Change

2:00pm: Breakout Session #2

3:00pm: Guest Speaker Panel – Building a Football Culture

4:00pm: What will your club look like in the next 3-5 years?

5:00pm: Close of Day 1

7:00pm: Surf Nation Social – Coopers Old Time BBQ Pit, Powered by Soccer Post

7:30am: Surf Nation 5-Aside, Vanta

9:30am: Team Building

10:00am: 2026 Uniform Release

10:30am: Nike’s Role at the World Cup – It’s coming home!

11:00am: Breakout Session #3

12:00pm: Lunch

1:00pm: Guest Speaker, Aubrey Walton Executive Director of Host Cities for FIFA

2:00pm: Breakout Session #4

Business Development: Surf Nation Benefits Overview – What’s New?
Finance & Operations: Legal Best Practices in Youth Sports
Football Education: The Future of Surf Select, Player Identification, and Profiling
Marketing: How to Expand Your Database

3:00pm: Navigating the Shifting Landscape of College Soccer

4:00pm: Guest Speaker, Héctor González Iñárritu, President of Club America

7:00pm: Surf Nation Awards Night – SpeakEasy