San Diego, CA, April 3rd, 2026 – Surf Nation is proud to announce the launch of its newest partner club, Visalia Surf, that will enter into a strategic partnership with both South Valley (Bakersfield, CA) and Valley Surf (Lathrop, CA) creating a collaborative model designed to enhance player development.
Recognized as a leader in youth football, the Surf brand is synonymous with professionalism, high-level on-field performance, comprehensive football education, and an unwavering commitment to long-term player development. Surf Nation’s mission is to create best of the best experiences and opportunities for players, coaches, and families. The addition of Visalia Surf connects the 99 between existing Surf Nation organizations which continues our strategic growth providing players instant opportunities locally, regionally and nationally.
By bringing the Surf brand to Visalia and surrounding communities, we will now provide a national brand with greater resources, extended support and established player pathways as we aim to become the premium youth soccer destination in the area. Visalia Surf will continue to provide a high-quality experience plus will now have access to further opportunities for its players and coaching staff within the Surf Nation Community.
“We are thrilled to join the Surf Nation family and begin this next chapter. We look forward to collaborating with Valley Surf, South Valley Surf, and the broader Surf Nation network to create meaningful opportunities for players in Visalia and the surrounding communities, opportunities that have not previously been available.” says Steve Etchegaray, Visalia Surf President. “The talent in our region has always been exceptional. With the launch of Visalia Surf, we can now pair that talent with the structure, resources, and proven development pathways needed to compete on the biggest stages in youth soccer, while continuing to represent our community with pride.”
“Visalia Surf represents an important step forward in our growth and impact across the Central Valley. By connecting players in Visalia with both Valley Surf and South Valley Surf, we are creating a unified Central Valley pathway that expands opportunity while maintaining a strong commitment to local development.” says Jeff Jenkins, Executive Director of Valley Surf. “This structure provides greater resources, clear standards, and access to the Surf Nation network, while staying true to the communities we serve.”
“We at South Valley Surf are excited to align with both Valley Surf and Visalia Surf as we continue to expand opportunities across the Central Valley.” says Jason Carter, Director & President of South Valley Surf. “Our communities are often underestimated and overlooked, and this partnership represents an important step forward in elevating the region and creating meaningful pathways for our players.”
About Surf:
For over 49 years, Surf has proudly stood as a pioneer in youth soccer with a proven track record of developing players into international youth training centers, professional academies, the collegiate ranks, and professional teams around the world.
With a legacy rooted in excellence, we’ve contributed over $12 million in charitable donations, claimed more than 20+ national championships, and helped launch the careers of countless professional, collegiate, and international players. At Surf, we are driven by one goal: to be the Best of the Best both on and off the field.
Visalia Surf joins our 60+ Surf affiliates to comprise what we are proud to call Surf Nation.
