2026 Surf Summit

9:00am: State of Union

10:00am: Guest Speaker, Stu Holden, former US Men’s National Team

11:00am: Breakout Session #1

• Business Development: The Player Pathway – My Journey
• Finance & Operations: Engage – Employee Benefits in Youth Sports
• Football Education: Youth Football Global Trends – Surf Nation: Leaders or Followers?
• Marketing: How to Expand Your Database

12:00pm: Lunch

1:00pm Maximizing the Age Group Change, Paid Media & Tracking ROI

2:00pm: Breakout Session #2

• Business Development: Mergers, Acquisitions, and Partnerships
• Finance & Operations: Legal Best Practices in Youth Sports
• Football Education: Individual Development within a Team
• Marketing: Leveraging AI in Your Marketing

3:00pm: Guest Speaker Panel – Building a Football Culture

• Natalie Henderson – Canada Women’s Assistant National Team Coach
• Warren Barton – Former Premier League & National Team Player now Pundit

4:00pm: Q&A with Warren Barton, Former Premier League & England National Team Player

5:00pm: Close of Day 1

7:00pm: Surf Nation Social – Coopers Old Time BBQ Pit, Powered by Soccer Post

7:30am: Surf Nation 5-Aside @ Vanta

9:30am: Team Building

10:00am: 2026 Uniform Release

10:30am: Nike’s Role at the World Cup – It’s coming home!

11:00am: Breakout Session #3

• Business Development: Soccer Post – Planning, Updates & Initiatives
• Finance & Operations: Incorporating International Travel
• Football Education: Coach Development – Building Your Brand as a Leader with Tam McGowan & Gavin Mole
• Marketing: Sponsorship Opportunities – How to Navigate

12:00pm: Lunch

1:00pm: Guest Speaker, Aubrey Walton Executive Director of Host Cities for FIFA

2:00pm: Breakout Session #4

• Business Development: Surf Nation Benefits Overview – What’s New?
• Finance & Operations: Financial Benchmarking
• Football Education: The Future of Surf Select, Player Identification, & Profiling
• Marketing: Video Creation

3:00pm: Navigating the Shifting Landscape of College Soccer

4:00pm: Guest Speaker, Héctor González Iñárritu, President of Club America

7:00pm: Surf Nation Awards Night  – SpeakEasy, Powered by Veo