2026 Surf Summit

Surf Summit is our annual event, bringing together leaders from across our community for two days of learning, collaboration, and inspiration!

Surf Summit at Hilton Austin
500 East 4th Street, Austin, Texas 78701

Check In: Monday, January 26th from 7:00 pm – 9:00 pm
Developing a Culture of Excellence

11:00am: Check in Option #2

12:00pm: State of Union

1:00pm: Guest Speaker, Stu Holden, former US Men’s National Team

2:00pm: Breakout Session #1 – Lunch provided

Business Development: The Player Pathway – My Journey
Football Education: Youth Football Global Trends – Surf Nation: Leaders or Followers?
Marketing: How to Expand Your Database

3:00pm Maximizing the Age Group Change, Paid Media & Tracking ROI

4:00pm: Breakout Session #2

5:00pm: Guest Speaker Panel – Building a Football Culture

6:00pm: Q&A with Warren Barton, Former Premier League & England National Team Player

7:00pm: Close of Day 1

7:30pm: Surf Nation Social – Coopers Old Time BBQ Pit, Powered by Soccer Post

7:30am: Surf Nation 5-Aside @ Vanta

9:30am: Team Building

10:00am: 2026 Uniform Release

10:30am: Nike’s Role at the World Cup – It’s coming home!

11:00am: Breakout Session #3

Business Development: Soccer Post – Planning, Updates & Initiatives
Finance & Operations: Incorporating International Travel
Football Education: Coach Development – Building Your Brand as a Leader with Tam McGowan & Gavin Mole
Marketing: Sponsorship Opportunities – How to Navigate

12:00pm: Lunch

1:00pm: Guest Speaker, Aubrey Walton Executive Director of Host Cities for FIFA

2:00pm: Breakout Session #4

Business Development: Surf Nation Benefits Overview – What’s New?
Finance & Operations: Financial Benchmarking
Football Education: The Future of Surf Select, Player Identification, & Profiling
Marketing: Video Creation

3:00pm: Navigating the Shifting Landscape of College Soccer

4:00pm: Guest Speaker, Héctor González Iñárritu, President of Club America

7:00pm: Surf Nation Awards Night – SpeakEasy, Powered by Veo