Surf Nation and Taka are excited to announce a strategic partnership aimed at enhancing player data, highlights and match analysis across the Surf Nation community. Through this collaboration, Surf Nation clubs will have the opportunity to bring Taka’s cutting-edge technology to their coaches, players, and families.
As a leader in match highlights, data, and analysis, Taka’s software will provide further resources allowing coaches and players to delve deeper in analyzing game highlights, individual player performance, and track long-term development using key metrics. This partnership strengthens Surf Nation’s mission of player development and advancing players to collegiate, professional, and international levels.
The partnership officially launched during the 2025 Surf Nation Champions League event in Southern California, where Taka analyzed footage from all 75 participating teams. Utilizing Taka’s advanced analytics, a weighted ranking system was created to evaluate players and, in turn, this report was utilized in the selection process for both boys and girls U14 Surf Select National teams.
Mark Shields, Taka CEO, spoke about the partnership,“We are thrilled to partner with Surf Nation – a renowned, nationwide organization that shares our commitment to elevating youth soccer. Following the impressive recent Surf Nation Champions League event, we look forward to extending our analysis to many more member clubs and age groups, facilitating improved performance analysis and exposure for thousands of ambitious young athletes and their coaches. Additionally, we will work closely with Gary, Andy, and the rest of the Surf Nation team to deliver maximum impact at the organization level.”
“We are very excited to work alongside Taka as we continue to look for ways to improve the player experience at Surf Nation,” Surf Nation Director of Football, Gary Curneen said. “There is no doubt that video and data will play a big role in the future of the game and this partnership will allow us to evaluate talent effectively, provide outstanding feedback for our players, as well as track long-term development. Our relationship with Taka will provide us with a great opportunity to engage, support, and develop our players with a data-informed approach to coaching and leadership.”
“We followed Taka during their early expansion in the U.S.,” says Andy Prosser, Surf Nation Director. “We have known for some time that data-driven metrics will help support player development, and it was about finding the right partner who understands the Surf brand, our mission, and wanted to make an investment in our community. Both organizations are clearly aligned in the goals we want to achieve in this partnership with a focus on providing clear objective data to our membership as another support mechanism for our clubs, coaches, and players. We are excited to work with Mark and the rest of Team Taka”
About Surf Nation
For over 47 years, Surf has been a pioneering force in youth soccer. With more than $12 million in charitable donations, 20+ national championships, and a history of developing professional, collegiate, and international players, Surf continues to uphold its reputation as the “Best of the Best.”
More: https://surfsoccernation.com/
About Taka
Taka is redefining youth soccer analysis by providing a comprehensive platform for players, club coaches, and college scouts. Using industry-leading technology and professional analysts, Taka delivers key insights and personalized highlights, helping athletes gain exposure and enabling coaches to evaluate talent efficiently.
With over 50,000 athlete profiles, 20,000 analyzed games, and 6 million individual highlights, Taka is shaping the future of player development in youth soccer.
More: www.taka.io
