San Diego, CA., August 23, 2023—  Surf Cup Sports (San Diego, CA) is proud to announce the launch of our newest partner club, Hamilton Surf. In the world of youth sports, the Surf brand is renowned for professionalism, elite event management, high-quality coaching, and, most importantly, a deep commitment to player development, resulting in hundreds of All-American athletes and thousands of scholarships. Our mission is to create experiences and opportunities for players, and we’re excited to announce our next step toward achieving this goal in the Niagara area and surrounding communities.

Effective immediately, led by the Niagara Surf leadership team, the Surf brand will expand into Hamilton, Ontario, and surrounding communities launching a new Academy program. Hamilton Surf will join the Surf Nation community to build a regional powerhouse that will create improved experiences, shared resources, and opportunities for all players within the Club.

The Surf Nation community has a proven track record of developing players and seeing them move through the player pathway into National Team Programs and into the professional and collegiate ranks. Led by the most experienced, knowledgeable, and passionate soccer minds in the area, Hamilton Surf will provide high-quality programming and a complete pathway for elite players within the region.

“We strive to make Surf Nation stronger in talent every day,” says Andy Prosser, Surf Nation Director. “As our Surf Nation Program expands, we must partner with like-minded sports management executives, coaches, and administrators dedicated to our mission to provide their athletes the best experiences and opportunities. The Niagara Surf leadership team has the ambition to expand the Surf resources and player pool in other areas of Ontario; we are excited to see what we can achieve within the Hamilton community.”

Hamilton Surf offers an Academy-style program that aims to showcase & compete locally, regionally, and nationally. As soon as I met Andre, I knew this was an excellent fit for an Academy to represent the Surf brand in an area with such a deep player and coach talent,” added Prosser.

“Niagara Surf’s expansion to create Hamilton Surf marks the beginning of a new era filled with exciting opportunities that stretch beyond local limits. This joint effort enhances the soccer scene in Hamilton and Niagara and lays the groundwork for future growth in other important soccer markets across Ontario. As we bring communities together, our active soccer network opens doors to local, national, and even international opportunities, giving players and coaches meaningful chances to succeed. And the best part? We’re making it happen without the usual hassles of soccer politics and unnecessary rules, ensuring a straightforward pathway for players to achieve their fullest potential.” Said Andre Pacheco

Hamilton Surf will aim to provide the best player development experience, pathway, and opportunities in the community. Being part of the Surf Nation network, players and families will have access to additional support on and off the field to ensure we remain the number one soccer destination.

The top players from Hamilton Surf will have direct access to Surf Select, an unprecedented identification program built through Surf Nation. This program allows selected players to compete in the best international and domestic events, picking from a player pool that expands from Puerto Rico, Rhode Island to Hawaii and Canada.

For more information and tryout information, visit https://www.niagarasurfsoccer.com/

About Surf:

For over 46 years, Surf has been one of the founding organizations in youth soccer. With over $12 Million in charitable donations, 25 national championships, and countless professional, collegiate, and youth national team players, we are forever striving to be the “Best of the Best.”

Hamilton Surf joins our 55 Surf National Affiliates to comprise what we’re proud to call Surf Nation.

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